_OBJECTIVE Create a logo, identity system, and standards guide for an existing or made up store/restaurant/etc.
_CONCEPT Inginuiti is all about Boardsports! Whether you’re into one or all of them, we’ve got the news and products and services you’re looking for. I created a new brand identity to make ‘Inginuiti’ look sleek and creative representing the definition of ingenuity with a spaceman. He is standing in front of a shadow made from skateboards, snowboards, and wakeboards which are the three specialties you will find at Inginuiti as well as helping strengthen its look by reflecting they’re companies services and products within the logo. Not a small mom and pop board shop feeling.